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pop hits of the '70s

THE ABRACADABRA OF ABBA

Gushing with enthusiastic naivete, here come those sibilant Swedes again, blanketing the globe with the affectionate harmonies of polar sirens! With the abracadabra of inventive wizards, Abba has hatched a presence that has been felt and absorbed on practically every inch of foreign soil. And the uproar continues.

Abba believes in ancient visions of American teenagehood; they romanticize infatuation and stolen kisses... and, like their Spector-born predecessors, they possess the big voices and the big production know-how required to promote their fantasies and win audiences. Abba’s innocence, in fact, was never more conspicuous than during their appearance on Saturday Night and Wonderama. The artificiality of Frieda and Anna’s go-go boots and miniskirts looked bonkers compared to the cast’s usual routines.

In contrast, Abba’s Sunday morning stint on Wonderama (New York’s Kiddie Club) was a sugar coated delight of pre-pube choreography (gyrating forth the gummy bubble fans of the Wombles and Hudson Brothers with host Bob McAllister oohing and aahing at the female Abbas’ leggies). The difference here being that Abba survives only as alien rock ‘n’ roll force, contained in a time warp, rippling through the seventies.

Abba's Arrival album front and back covers